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This web site has the following in the web site, "You are using Easypano Virtual Tour Player to view your panorama, which requires Java Virtual Machine installed." We saw that the web site also stated " If you cant view the panorama, please download and install Sun JRE." It also said " Zefi Hotel - Paros Naoussa Greece. Is a beautiful island of Cycladic Complex of Aegean Sea. Traditional small villages, beaches full of sand, glorious crystal waters combine a paint of breath taking sceneries. Is located in the beautiful and cosmopolitan Naousa. Access to our Hotel is quite easy! Within." The header had Paros hotel as the highest ranking optimized keyword. It is followed by Paros hotels, hotel in Paros, and hotels in Paros which isn't as ranked as highly as Paros hotel. The next words zefi-hotel.com uses is Paros hotel online booking. Naoussa Paros hotels was included and might not be understood by search crawlers.